How do we use the
personal information?
We may use personal information for the following purposes:
To verify your identity and establish and manage your account
As part of providing services, or information about our services,
to you, we will need to verify your identify to set you up as a
customer and we will need to use those details in order to
effectively manage your account with us to ensure that you are
getting the best possible service from us. This may include
third parties carrying out credit or identity checks on our behalf.
It is not only in our legitimate interest to do so but the use of
your personal information in this way is necessary for us to know
who you are as we have a legal obligation to comply with certain
Know Your Customer regulatory obligations.
To provide you with products and services, or information about our products and services, and to review your ongoing needs
Once you open an account with us, or subscribe to an update or
webinar, we will need to use your personal information to perform
our services and comply with our obligations to you. It is also in
our legitimate interests to ensure that we are providing the best
products and services so we may periodically review your needs to
ensure that you are getting the benefit of the best possible
products and services from us.
To help us improve our products and services, including customer services, and develop and market new products and services
We may from time to time use personal information provided by you
through your use of the services and/or through customer surveys to
help us improve our products and services. It is in our
legitimate interests for us to use your personal information in this
way to ensure that we provide you with the best products and
services we can and to continue to be a market leader in our
industry.
To form a profile about you
We may from time to time use personal information about you to form
profiles about you so that we can understand you and provide the
very best products and services we can. We may also make
decisions about you through automated profiling or automated credit
checks which may affect your ability to use our services. We may
need to do this either to perform our legal obligations or because
it is in our legitimate interest to use your personal information in
such a way.
To investigate or settle enquiries or disputes
We may need to use personal information collected from you to
investigate issues and/or settle disputes with you as it is in our
legitimate interests to ensure that issues and/or disputes get
investigated and resolved as quickly and efficiently as possible.
To comply with applicable law, court order, other judicial process, or the requirements of any applicable regulatory authorities
We may need to use your personal information to comply with
applicable law, court order or other judicial process, or the
requirements of any applicable regulatory authority. We do
this not only to comply with our legal obligations but because it
may also be in our legitimate interest to do so.
To provide references about you
From time to time, third parties, such as credit agencies may
approach us to provide a credit reference about you for credit and
identity checks. It may be in our legitimate interest to
comply with our legal obligations or we may be obliged to provide
such a reference in order to comply with a legal obligation.
However if we are unsure we will speak to you first before providing
any reference.
To send you surveys
From time to time, we may send you surveys as part of our customer
feedback process and it is in our legitimate interest to ask for
feedback to ensure that we provide the best service to you. However,
we may from time to time also ask you to participate in other
surveys and if you agree to participate in such surveys we rely on
your consent to use the personal information we collect as part of
such survey. All responses to any survey we send out whether for
customer feedback or otherwise will be aggregated and depersonalised
before survey results are shared with any third parties.
Data analysis
Our web pages and e-mails may contain web beacons or pixel tags or
any other similar type of data analysis tools which allow us to
track receipt of correspondence and to count the number of users
that have visited our webpage or opened our correspondence. Where
your personal information is completely anonymised, we do not
require a legal basis as the information will no longer constitute
personal information. However where your personal information is not
in an anonymised form, it is in our legitimate interest to
continually evaluate that personal information to ensure that the
products and services we provide are relevant to the market.
Marketing by us
We may use your personal information to send you marketing
communications by email or phone or other agreed forms (including
social media campaigns) to ensure that you are always kept up to
date with our latest products and services. Where we send you
marketing communications we will either do so as it is in our
legitimate interest or with your consent.
Internal business purposes and record keeping
We may need to process your personal information for internal
business and research purposes and record keeping purposes. Such
processing is in our own legitimate interests and is required in
order to comply with our legal obligations. This may include
any communications that we have with you in relation to the services
we provide to you and our relationship with you. We will
also keep records to ensure that you comply with your obligations
under any contract you have entered into with us.
Corporate restructuring
If we undergo a corporate restructure or part or all of our
business is acquired by a third party, we may need to use your
personal information in association with that restructure or
acquisition. Such use may involve disclosing your details as
part of a due diligence exercise. It is our legitimate interest to
use your information in this way provided we comply with any legal
obligation we have to you.
Security
If you enter any of our premises we may record your image on our
CCTV for security reasons. We may also take your details to
keep a record of who has entered our premises on any given day.
It is in our legitimate interest to do this to maintain a safe and
secure working environment.
The personal
information we hold about you
The information about any rights that might be available to you in
relation to the personal information we hold about you is set out
below.
Access
If you ask us, we will confirm whether we are processing your
personal information and, if so, provide you with a copy of that
personal information (along with certain other details). If you
require additional copies, we may need to charge a reasonable
administration fee in accordance with applicable laws and
regulations.
Rectification
If the personal information we hold about you is inaccurate or
incomplete, you are entitled to have it rectified. If we have shared
your personal information with others, we will let them know about
the rectification where possible. If you ask us, where possible and
lawful to do so, we will also tell you who we have shared your
personal information with so that you can contact them directly.